NEWS27 September 2011

ForeSee to measure House of Fraser customer satisfaction

New business UK

UK— Retailer House of Fraser has hired ForeSee to measure and analyse customer experience in stores, online and in its call centre.

The agency, previously called Foresee Results, already has a working relationship with House of Fraser and was appointed to measure customer satisfaction on the retailer’s website earlier this year.

Robin Terrell, executive director of multichannel and international at House of Fraser, said: “The customer experience across all touchpoints is of paramount importance to us, and it is critical that we measure in a way that provides accurate data and analysis that helps us prioritise improvements.”