FocusVision launches self-service focus group tool

The lighter InterVu Now tool has been developed for use by anyone within a business and allows users to run and monitor digital focus groups and video interviews.

The company has also added AI to the full version of its InterVu solution, enabling it to handle over 60 project scheduling scenarios using a virtual assistant technology. Clients can now schedule new projects at any time and receive updates througout the data collection process.

Thierry D’Hers, chief product officer at FocusVision (pictured), said: “InterVu Now gives businesses a simpler, more direct digital solution that’s much more cost-effective and intuitive, allowing users of all experience levels to get projects up and running instantly.”