NEWS4 May 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Technology company FocalCast has launched a digital video platform aimed at market researchers.
The service, dubbed Unity, will allow users to connect with survey participants using live video on the respondents’ devices. Researchers can also watch live videos of focus groups, chat with group moderators, and use the platform to store stimuli, audio, video and annotation.
The tool works alongside FocalCast’s existing platform, which is used to determine user feedback on graphical stimuli and design.
According to the company, the tool has been used for consumer interviews in the US, including in-store interviews conducted via smartphone.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Quant Research Manager – Technology – Marketing and Innovation strategies
£32,000–£45,000 + Bonus
Spalding Goobey Associates
Director– Quantitative – Research, Insights & Strategy Consultancy
£75–£120,000 + Bonus & Bens
Spalding Goobey Associates
Research Manager – Mixed Methods – Bespoke Strategy Consultancy
£36 – 43,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments