NEWS28 September 2021

FlexMR launches research playbooks

Innovations News UK

UK – Insights company FlexMR has developed a series of market research playbooks as part of a stakeholder alignment service.

Laptop and graph with pen

The Stakeholder Alignment Programme will seek to integrate research findings into business’ internal working practices through the use of research playbooks.

The playbooks will demonstrate to non-research teams different types of projects that can be used within the business to address specific challenges, and outline key factors such as process, cost and timeline.

FlexMR said the programme would have three stages: initial scoping of the stakeholder’s existing processes and team, exploring the business’ needs, and creating and publicising appropriate research playbooks for the company.

Interactive workshops are then used to ensure that new methodologies and working practices in the playbooks are taken on board by employees.

Maria Twigge, research director at FlexMR, said: “We believe that shared access to insight and a structured framework for accessing customer feedback is key to breaking down organisational silos.

“By removing barriers to insight and improving data fluency, our clients are able to start putting customer insight at the heart of decisions.”