NEWS17 November 2022

FlexMR launches insight activation tool

News UK

UK – Insight agency FlexMR has added a tool allowing researchers to help activate data within businesses.

The ‘ActivateMR’ offer will allow users to add quantitative graphs, video montages, free text and uploaded images to a board.

Once live, boards can be shared with internal and external stakeholders, who can comment on and discuss key insights on the board. The tool can be used for various tasks such as conducting insight retrospectives and project summaries.

Paul Hudson, chief executive, FlexMR, said: “Decision makers are inundated with information from a variety of systems and sources”, adding that the tool would offer “a platform for real-time, insight-driven collaboration”.