Hedegaard's (pictured) background in consumer insights includes fashion brands Cos, where she was a consultant on sustainability, and H&M, where she was a sustainability researcher as part of a PhD programme funded by the brand. She was previously development director at the Danish Fashion Institute.

Hedegaard teaches a course on fashion consumer insight at the London College of Fashion and has authored books and articles on insights and sustainability. She said her new role will build on her work on sustainable consumption.

Clients of Flamingo’s specialist style division include Adidas, Glossier and Chanel. 

Desirée Lopez, chief executive, Flamingo, said: “Stine’s academic background, coupled with her founding experience with some of the leading institutes and brands in fashion, will bring our clients extensive expertise in sustainability, behaviour change and fashion.”