NEWS14 June 2011

Fizziology to track social buzz over DVD releases

Data analytics North America

US— Fizziology, which has long tracked social media conversations around cinema releases, is to start monitoring the volume and sentiment of online buzz around DVDs and Blu-rays.

The Home Entertainment Tracker is designed so that film studios can see how their social media buzz compares to other movies releasing on the same day, how that buzz compares to similar titles and what aspects of their marketing are having the greatest impact.

Last year, Fizziology reached an agreement with entertainment trade publication Variety to publish a weekly chart of the most talked about recent theatre releases.