The new role will also see her working to promote Firefly’s offerings and developing new business opportunities. She will also become a member of the Firefly Global Qualitative board.

Bourgery (pictured) was previously international client service director at Firefly Millward Brown in France, after a spell as global account director for Euro RSCG.

She has also held account director roles with advertising and marketing agencies Lowe Lintas and Ammirati Puris Lintas over the course of her career.

Millward Brown’s global CEO Eileen Campbell said: “I am delighted that Meredith will now be focusing on working with some of our most strategic clients. I know that our clients will benefit from her vast experience and her ability to provide strategic guidance and inject qualitative innovation in a rapidly evolving world.”