The agency, based in London, will aim to address a ‘gap’ in how insights are experienced in the market research industry, whereby projects go under the radar without getting the exposure they need to create impact.

Terry (pictured left) and Beech (pictured right) met while carrying out a job share role as contractors for the John Lewis Partnership. Current clients include John Lewis, Waitrose and Penguin Random House.

Terry said: “The biggest challenge facing our insight clients today is finding ways to put the customer voice at the heart of their business and their board. Yet the investment tends to be in the research process, not ensuring it gets on the right platforms and in front of the right audiences to make a commercial impact and difference.

“We created Wren because we’re passionate about making that our focus; by finding new ways to bring stakeholders along the journey and create experiences where stakeholders build their customer EQ and feel more.”

Beech added: “We’re proud to be a female-founded business that can service our clients differently. We aim to build and collaborate with our clients to promote the power and profile of Insight in their organisation.

“As the industry moves into an artificial intelligence era, we embrace the power technology has to advance qualitative research, but we believe connecting with customers on a human level, really experiencing the insights on a more personal level and building customer EQ will and should always have a place in this industry.”