The decision follows an “extensive” evaluation period, the company said.

Crispin Beale (pictured), CEO of Facts International, said: “Our decision to invest in Confirmit Horizons is based on its ability to provide us with the flexibility, security and stability we were looking for within an easy to use multi-mode platform.”

Confirmit’s software, provided on a software-as-a-service basis, can be used to create multi-mode web, telephone and face-to-face surveys, allowing users to switch between modes according to their needs, or to respondents’ preferences.