NEWS8 March 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS8 March 2017
US – Facebook is testing new advanced measurement tools focused on reach and attribution, making it easier to compare effectiveness across platforms.
The tools were previously offered by Atlas, an ad tech platform that Facebook acquired in 2013. In September 2016, Facebook began integrating the Atlas team into its broader measurement organisation.
Facebook is now beginning a test of advanced measurement tools focused on reach and attribution, to be offered via Facebook Business Manager. The tools are intended to make it easier to compare the effectiveness of Facebook, Instagram and Audience Network alongside other publishers.
According to the announcement, the advanced measurement tools will be made available to more Facebook advertisers around the world over the coming year. The company will also look to integrate ‘additional measurement tools for performance and brand marketers beneath the advanced measurement umbrella', as well as transitioning clients that use Atlas measurement solutions to its advanced measurement products.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, a Brexit agreement for data transfers between the UK and the EU was agreed last year –… https://t.co/yTomjwlmsd
Covid-19 communications 'created misunderstanding', finds inquiry https://t.co/pzRds1IB1I #mrx #marketresearch
Stravito launches visual insights tool Atlas https://t.co/0jmpAyaJy9 #mrx #marketresearch
The world's leading job site for research and insight
Folk Research Limited
Field and office manager; Qual agency; 3-5 days a week; hybrid working
Up to £30,000
Hasson Associates
Strategic Client Development Director
£50000–60000
Hasson Associates
Survey Scripter – Dimensions UK – Remote
£40000–50000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments