NEWS7 April 2017

Facebook redesigns ad insights dashboard

News North America

US – Facebook has announced a new look dashboard to give advertisers better insights into how their ads are performing.

Facebook likes_crop

The redesigned Delivery Insights dashboard will give “more campaign transparency and predictability” on ads on the social network, according to Facebook’s statement.

The interface shows ad metrics and trends in impressions, amount spent, results and cost-per-result. Specific updates include auction overlap to determine when audiences overlap which may impact on ad performance.

It has also added Estimated Daily Results which covers website conversions and video views and looks at performance based on audience, budgets and placements.