Mark Zuckerberg’s company was, however, the fastest-rising brand in the Brandz rankings, jumping to 19th from 35th last year.

Apple remained in the top spot for the second year running, with a brand value of $182.9bn, while IBM overtook Google to move into take second place.

The top ten, with last year’s positions in brackets, are:

1. ( 1 ) Apple – $182.9bn

2. ( 3 ) IBM – $116bn

3. ( 2 ) Google – $107.9bn

4. ( 4 ) McDonalds – $95.2bn

5. ( 5 ) Microsoft – $76.7bn

6. ( 6 ) Coca-Cola – $74.3bn

7. ( 8 ) Marlboro – $73.6bn

8. ( 7 ) AT&T – $68.9bn

9 ( 13 ) Verizon – $49.2bn

10. ( 9 ) China Mobile – $47bn

Brandz rankings are based on financial data and interviews with more than one million consumers around the world.