NEWS8 April 2014
US — Early-stage Facebook investor Jim Breyer has made a “significant investment” in Datalogix, a data analytics firm that works with Facebook to match ad exposure data to sales data.
As well as the undisclosed investment, Breyer will also join Datalogix’s board of directors.
“Connecting advertising directly to in-store product sales is the Holy Grail for marketers, and I believe Datalogix delivers the best platform on the market for achieving this,” said Breyer.
In its work with Facebook, Datalogix blind-matches household purchase information (based on loyalty card data) to the records Facebook keeps about which of its users are exposed to which ads – leading to a calculation of the return on investment generated from marketing on Facebook.
The world's leading job site for research and insight
Resources Group
Research Manager/Senior Research Manager– London/Hybrid – Leading Social Research Agency
£35,000–£45,000 DOE+ bens
Resources Group
Digital Research Specialist – Online Innovative and Creative Solutions
£50,000–£60,000 + Benefits
Resources Group
Research Executive/Senior Research Executive – Fast Growing Healthcare Research Agency
c. £28–32,000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
0 Comments