NEWS18 July 2014

Facebook ad spending up 50% year on year

News UK

UK — Quarterly spend on Facebook advertising increased by 51% year on year in Q2 2014, according to a new study from Kenshoo.

Spend on search engine advertising also increased year on year, though to a lesser extent, with a 25% increase on the same period from 2013. The data comes from media optimisation technology firm Kenshoo’s Search & Social Snapshot infographic.

A combination of healthy competition and increased investment in digital marketing has driven the cost-per-click price of social ads on Facebook to rise 54% over the year and search ads to rise 8%, according to Kenshoo.

“The large growth for Facebook spend demonstrates that advertisers are now increasingly confident about allocating ad budgets to social advertising,” said Justin Thorne, regional marketing director for EMEA at Kenshoo. “Meanwhile search marketing continues to deliver steady returns.”