NEWS18 July 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — Quarterly spend on Facebook advertising increased by 51% year on year in Q2 2014, according to a new study from Kenshoo.
Spend on search engine advertising also increased year on year, though to a lesser extent, with a 25% increase on the same period from 2013. The data comes from media optimisation technology firm Kenshoo’s Search & Social Snapshot infographic.
A combination of healthy competition and increased investment in digital marketing has driven the cost-per-click price of social ads on Facebook to rise 54% over the year and search ads to rise 8%, according to Kenshoo.
“The large growth for Facebook spend demonstrates that advertisers are now increasingly confident about allocating ad budgets to social advertising,” said Justin Thorne, regional marketing director for EMEA at Kenshoo. “Meanwhile search marketing continues to deliver steady returns.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Executive – Quant/Qual – Corporate Strategy & Reputation
£28,000–£32,000 + strong benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments