EyeTrackShop and Majestic MRSS agree distribution deal

EyeTrackShop, which was spun out of Tobii Technologies in 2010, has developed a software-only platform that uses webcams to collect eye-tracking data from consumers as they browse the internet. Clients who use the technology include Google, AOL and Procter & Gamble.

Majestic MRSS president and co-founder Raj Sharma (pictured) said: “EyeTrackShop gives advertisers and researchers the ability to maximise the effectiveness of their company’s communication and increase ROI.”