Exterion Media launches Tech Research Hub

The dashboard is designed to help marketers understand consumers’ tech preferences and habits, by displaying the company’s work.shop.play community’s attitudes to current technology topics, such as smartphones and app use, wearable tech, and gaming and computing.

Work.shop.play is Exterion Media’s online “urban community”. The Tech Research Hub will allow users to investigate data that has been tracked over the last 12 months.

“We’re often asked by clients for evidence of how consumers are really using the latest devices and technology to help them decide on their marketing priorities,” said Malcolm Stoodley, commercial director of Exterion Media. “Our online urban community work.shop.play. is the perfect forum for discovering exactly what they expect from technology today and in the future and Tech Research Hub is the best way to access this insight.

“We hope marketers will take these fascinating insights and use them to engage audiences more effectively and inspire great OOH campaigns.”