NEWS20 April 2010

Ex-Sony researcher to head Hall & Partners’ Berlin office

Europe People

GERMANY— Former Sony researcher Michaela Bergenthal has been appointed to lead Hall & Partners’ new office in Berlin.

Bergenthal (pictured) joins from Sony, where she spent 15 years in roles including marketing manager for Europe.

Vanella Jackson, worldwide CEO at Hall & Partners, said: “I am delighted to have Michaela at the helm of our new venture in Berlin. As clients are increasingly looking for a higher return on their marketing investments, it is the perfect time to introduce Hall & Partners’ new thinking to new and existing clients in the German market.”

The Berlin office is the company’s ninth global location, joining New York, London, Los Angeles, Chicago, Seattle, Shanghai, Sydney and Paris.