NEWS2 February 2011

Experian Simmons moves to web-based platform

News North America Technology

US— Experian has introduced a new web-based platform for its consumer research service Experian Simmons.

The old Choices3 system is being replaced by Simmons OneView, which provides new analytic tools and reports for working with syndicated and custom research.

Advertisers, agencies and media owners will be able to profile, plan and measure effectiveness of their marketing activities through the new platform.

Clients who use other third-party applications to access the data will continue to be able to do so, the company said.