NEWS19 March 2012

Experian Hitwise unveils audience targeting tool

North America Technology

US— Experian Hitwise has launched a new audience targeting service to help online retailers understand their customers and prospects using a mix of demographic, psychographic, transactional and behavioral insights.

The AudienceView service combines data from the Hitwise audience measurement sample of 10 million US internet users with the offline Experian Marketing Services ConsumerView database, which contains data on the lifestyle attributes of 255 million consumers from 113 million US households and 113 households.

Hitwise senior vice president Simon Bradstock said: “Retailers need to engage and make meaningful connections with customers to increase the lifetime value of the relationship. AudienceView solves this problem by providing deep and actionable insights and targeting on consumer segments defined by both online behavioural and offline lifestyle data.”