Experian appoints Bidlack to VP role

With extensive experience in digital marketing, Bidlack (pictured) will be responsible for unifying Experian’s technology, data and services for digital advertising and cross-channel marketing. From her base in New York City, she will oversee a global team responsible for product planning, execution and training in more than 30 countries around the world.

Bidlack was named in 2014 as one of Adweek’s ‘12 Stars of Ad Tech Who Are Building the Future of the Industry Right Now’ and in 2015 she was recognised by the San Francisco Business Times as one of the ‘Most Influential Women in Bay Area Business’.

Prior to Experian, she was vice-president, enterprise products, at Rocket Fuel, where she led product management for the company’s platform business and was involved in integrating the company’s people, processes and tools after the acquisition of data management company [x+1 ]. Bidlack served as senior vice-president, product management, at [x+1 ], overseeing the Origin Digital Marketing Hub platform.

She has also worked at Traffiq, Turn and Microsoft.