Experian and Invidi in addressable advertising partnership
Through a partnership announced yesterday, Experian Marketing Services will provide Invidi, which specialises in addressable advertising, with data from more than 100 million US households.
Invidi’s CEO David Downey said: “Television has finally taken a leap into full accountability by becoming a smart medium that gets even smarter over time.”
Kosta Skoulikaris, senior director of digital advertising services for Experian Marketing Services, joins Invidi’s board as an observer as part of the deal.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments