NEWS28 May 2010

Experian and Invidi in addressable advertising partnership

News North America

US— Invidi Technologies is to use audience segmentation data from Experian Marketing Services to help target addressable advertising.

Through a partnership announced yesterday, Experian Marketing Services will provide Invidi, which specialises in addressable advertising, with data from more than 100 million US households.

Invidi’s CEO David Downey said: “Television has finally taken a leap into full accountability by becoming a smart medium that gets even smarter over time.”

Kosta Skoulikaris, senior director of digital advertising services for Experian Marketing Services, joins Invidi’s board as an observer as part of the deal.