Jones will now be responsible for all CCO’s research projects, including the Research Monitor – an ad effectiveness service operated by Millward Brown.

Before working at ITV, Jones was a senior research executive in Emap’s (now Bauer’s) radio division and she started her career at Donovan Data Systems.

CCO’s UK marketing director, Pip Hainsworth, said: “Research and insight is a fundamental part of the service we offer to clients, especially now, when outdoor advertising plays an increasingly important role in marketing communications.

“Emma will bring new ideas and much relevant experience to CCO and we are thrilled to have her as part of the team.”