Ellis was most recently managing director for Europe and Asia Pacific at Greenfield Online and has spent 15 years working in market research. He also had a spell as VP of sales and technology at Quick Test.

Federated Sample CEO Patrick Comer said: “It is great to have someone of Andy’s calibre and experience join our executive team.

“Andy’s unique experience and understanding of how to guide fast-growing technology companies along with his deep knowledge of the data collection space provides a distinct operating advantage to both us and our customers.”

Federated Sample provides managed sample services as well as licencing its own sample management and routing platform, called Fulcrum.