NEWS17 June 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK— Former Futures Company senior leaders Crawford Hollingworth, Sian Davies and Sarah Davies are launching a new agency called The Behavioural Architects.
The business takes its cue from behavioural economics in trying to understand why people do what they do and develop strategies to help companies influence consumer behaviour.
Hollingworth, who was previously executive chairman of The Futures Company, was speaking at the Association for Qualitative Research trends conference yesterday.
He said: “The behavioural sciences have been evolving exponentially over the past few years in understanding how our brains work and why we do what we do. The whole world has been energised by these new insights about the brain.
“But it’s brought some challenges for us. It says we’ve ignored the complexity of human behaviour; that behaviour often operates below consciousness.
“It challenges the idea that consumers can ever truly answer the question, ‘Why did you do that?’ It challenges us to embrace fuzziness and uncertainty.”
Hollingworth, Sian Davies (who was CEO) and Sarah Davies (who was MD) handed in their notices at The Futures Company last summer.
They had a run-in with their former employer and its parent company WPP while trying to set up the new business, with the trio accused of attempting to solicit WPP employees, but the issues were resolved with an apology and settlement agreement earlier this year.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA UK examines best… https://t.co/Mm3Y922gul
Gekko partners with CloudArmy on neuroscience https://t.co/H3HVoPywM8 #mrx #marketresearch
Voxco adds three tools to its insights platform https://t.co/lTsB6ACI24 #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research Manager – Leading Professional Body (Client Side role)
To £55,000
Hasson Associates
Quant Associate Director
£50000–59000
Hasson Associates
Senior Research & Insights Manager
£40000–50000
Related Articles
We have lots of exciting face-to-face and virtual #conferences coming up. What do you like to see on the programme?… https://t.co/sgv6pBkfJD
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments