NEWS9 July 2012

Ex-2CV duo launch new strategic insight agency

People UK

UK— Former 2CV group research directors Amanda Anderton and Darren Hanley have started up a new agency, Hope + Anchor.

The new firm will offer qualitative research, consultancy and strategies for consumer engagement, and has teamed up with “a number of high profile people” from creative industries to collaborate on projects. Partnerships that have been agreed include deals with documentary filmmakers, art directors and photojournalists.

Before her time with 2CV, Anderton was head of insight at NPD agency Wowco while Hanley was senior researcher at TRBI. Clients the pair have worked with over their careers include Britvic, United Biscuits and eBay.

Since launching Hope + Anchor the firm has worked for ITV, Brown Forman and the Department of Transport.

The agency is online at