Ex-2CV duo launch new strategic insight agency
The new firm will offer qualitative research, consultancy and strategies for consumer engagement, and has teamed up with “a number of high profile people” from creative industries to collaborate on projects. Partnerships that have been agreed include deals with documentary filmmakers, art directors and photojournalists.
Before her time with 2CV, Anderton was head of insight at NPD agency Wowco while Hanley was senior researcher at TRBI. Clients the pair have worked with over their careers include Britvic, United Biscuits and eBay.
Since launching Hope + Anchor the firm has worked for ITV, Brown Forman and the Department of Transport.
The agency is online at hopeandanchorlondon.com.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments