This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS8 December 2009

Evoc Insights signs up for Omniture analytics

Data analytics North America

US— Customer experience consulting agency Evoc Insights has struck a deal with Omniture to use its web analytics software to track consumers’ online behaviour.

Liz Webb, managing partner at Evoc, said: “This partnership with Omniture delivers the premier solution for conducting in-session behavioural and attitudinal tracking surveys, by intercepting users at the point of interaction with a website. We now have the ability to ask unique visitors questions about their web-browsing behaviour based on the order of pages they viewed and the actions they performed.”

For example, if a visitor added a product to their online shopping cart but left the site without making a purchase, Evoc would be able to ask them exactly why, said Webb.