The tool allows users to verbalise their thoughts as they navigate websites, test concepts or complete tasks through the desktop screen recording function, and is designed for UX, CX and consumer insights teams.

Other features include automated transcriptions, artificial intelligence-powered analysis, omnichannel journey mapping, logic-based task assignment and concept testing.

Paul Chesterman, director of sales at EthOS, said: “Today’s customer journeys are intricate mosaics of touchpoints across online and offline channels.

“Our solution, especially when paired with the EthOS app, unravels this complexity, bestowing businesses with a panoramic understanding.”