EthOS creates AI tool for qual data

The tool, called Instant Insights, will allow users to gather insights from qualitative research projects by using generative AI to analyse any data collected, identifying key findings as well as any patterns or trends.

EthOS’s AI products also include tools for participant recruitment, data collection and project management, and the company has an integration with OpenAI’s ChatGPT generative AI.

Paul Chesterman, director of sales at EthOS, said: “Our integration with ChatGPT4 brings unparalleled efficiency and accuracy to the research process, enabling businesses to unlock valuable insights without the burden of manual data analysis.”