Arter has more than 25 years of tech and telecom experience and was most recently senior vice-president at HarrisX. She has also worked at Nielsen, Experian, Outward Media and AT&T among other roles.

Lococo is a data analytics and consultation expert, specialising in brand and customer experience. He joins from GfK where he was vice-president, consulting. Lococo has also worked at Blue Cross Blue Shield Association and C+R Research.

Melissa Sauter, CEO of Escalent, said: “We are thrilled to have Nancy and Keir on the team. Both bring extensive experience in their respective fields, as well as expert data analysis skills and a passion for client service. Their leadership will be critical as we continue to serve brands facing industry-wide disruption.”