NEWS8 May 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— E-Rewards, the owner of online data collection and panel provider Research Now, has struck a deal to acquire mobile survey software developer iPinion.
The mobile firm will be renamed Research Now Mobile and offer its existing software to clients in English-speaking countries, before an enhanced, multi-language version of the platform is introduced in the third quarter of this year for deployment throughout Europe.
IPinion’s software can be used for quantitative surveys, other qual and quant projects, geo-location-based targeting and mobile behavioural research. Its team – lead by founder and CEO Pala Kuppusamy (pictured) – will move into the e-Rewards headquarters in Plano, Texas.
Kurt Knapton, president and CEO at e-Rewards, said: “We invested a great deal of time selecting the right mobile partner – iPinion has the most extensive product portfolio to support and accelerate our mobile strategy.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant / Qual Insights specialist – Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Resources Group
Quantitative Senior Consultant – Strategic Consultancy
up to £44,000 + strong benefits
Entain
Consumer Insight & Market Research Manager
TBC
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments