NEWS21 December 2009

E-Rewards completes Research Now acquisition


UK— E-Rewards has completed its £85m takeover of rival online panel provider Research Now.

The bid was first launched in late October and the following day Research Now agreed to the deal, which was then approved by shareholders at a meeting at the end of November.

Integration of the two firms will now begin in a process that will see Research Now CEO Chris Havemann (pictured) take responsibility for the enlarged group as chief executive while E-Rewards CEO Hal Brierley will take the role of chairman.

Both Havemann and Research Now founder Geoff Westmore will take seats on the board.

Research Now’s stock has been withdrawn from the London Stock Exchange’s AIM market as a result of the deal’s completion.