This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS4 February 2016

Entertainment, texting and calls get equal billing for smartphone users

News North America Trends

US — A new study has revealed that 22% of time spent on smartphones is dedicated to entertainment; the same proportion spent texting and making calls. 

Entertainment encompasses games, music, web surfing and watching streamed content. A further 20% of smartphone time is devoted to social media ( 10%) and emails ( 10%). 

The figures come from a study by GfK MRI, Mobile Now, conducted between September and November 2015 with 5,900 US smartphone users. 

The study also revealed that texting was most cited ( 67% of respondents) as the first function that smartphone users turn to in the morning, followed by email ( 63%), Facebook ( 48%) and the weather ( 44%). 

68% of consumers (rising to 83% of Millennials) said that they texted more than talked on their smartphones. 

@RESEARCH LIVE

0 Comments