NEWS21 March 2011

Enough talk. Where’s the payback?

Features

Behavioural economics has been the hot topic of the last couple of years. The government now talks about  nudge policy. Business talks about behaviour change. It’s now time to ask if anyone is really doing anything with it and if it’s making a difference. Has the advertising breakthrough happened? If not, will it ever happen? This session draws together experts and practitioners from research, planning, business and policy to answer this question.

Video:

Behavioural economics

Features

@RESEARCH LIVE

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