White previously held the roles of head of insight at YourFuture and head of customer qualitative at Taylor Nelson. She has also run her own qualitative boutique agency, Fizz Research.

Lyndsay Peck, director at Engage Research, said: “As an expert in inventive and original techniques to understand real drivers of behaviour and emotional responses, White is a perfect fit with our focus on bringing behavioural science principles to the forefront of our work.”