NEWS8 February 2011

EmSense hires, plans new bio-sensory research tools

North America People

US— Neuromarketing agency EmSense has bolstered its ranks with the addition of four new senior hires – and announced plans for a new range of services to be released later this year.

The firm has appointed Meinhard Hausleitner as VP of market research for shopper insights, Andrew Kennelly as director of research for package, concept and ad testing, Lynne Sarnoff as advertising research director for advertising and communications and Valerie Gauthier as research manager for pharmaceutical.

Hausleitner joins from SymphonyIRI Group where he managed custom panel surveys and analytics projects for PepsiCo. Earlier in his career he held research roles with RTC and The Coca-Cola Company.

Kennelly was previously global marketing research manager at Chevron, and has also worked for Millward Brown, Coca-Cola, Harris Interactive and Yankelovich Partners.

Sarnoff was formerly a senior partner and associate director of marketing intelligence at Ogilvy, with past spells at Saatchi & Saatchi Advertising, Grey Advertising and MSW Research.

And finally, Gauthier has spent more than a decade working in MR, during which time she has held roles with GfK, Harris Interactive and Martin Hamblin.

On the new products front, CEO Keith Winter (pictured) said the firm was readying a new set of brand performance evaluation metrics, a market performance validation study and the launch of an in-home neurometrics research panel.

Winter said: “These new offerings will raise the bar for bio-sensory research with respect to the predictive ability of neurometrics and research efficiency.”