NEWS11 January 2012

EMarketer lands $25m private equity investment

Financials North America

US— Digital marketing intelligence firm eMarketer has received a $25m minority investment from private equity firm Stripes Group.

Stripes has bought a portion of the equity held by early investors in eMarketer, including major shareholder Beehive Ventures and the company’s founders.

EMarketer CEO Geoff Ramsey (pictured), a co-founder, said: “This recapitalisation ideally positions us to execute our strategy over the coming years. We decided that this was the right time to bring in a partner to support our rapid growth and to distribute some of the value we’ve generated building the business.”

The company produces research and analysis on digital marketing and media trends. Clients include Google, Kellogg’s, Kimberly-Clark and General Motors.