NEWS29 July 2013

Effective Measure’s dashboard launches in Australia

Asia Pacific Technology

AUSTRALIA – Effective Measure has launched its digital dashboard in Australia.

Although developed in Melbourne in 2008, Enable was road tested across 33 countries before being launched in Australia.

The Enable solution is designed to capture the key media planning and buying metrics with a concentrated focus on media planning which aims to help publishers create additional revenue opportunities.

“The Australian digital media industry has been anticipating a fresh alternative to the current status quo in digital measurement for some time. The Audited Media Association of Australia’s current tender for the provision of a new and dynamic digital measurement solution is a clear call to arms for all digital media industry stakeholders to evolve with the rapid shifts and demands created by mobile and multi-device usage,” said Effective Measure CEO Richard Webb.