The agree will see the media planning and audience profiling provider’s Campaign Impact and Campaign Measurement tools aim to give Microsoft greater profiling, data mining and measurement to understand the online readership profiles, audience spending habits, and media consumption across its portfolio of sites.

“This is the second year we are partnering with Effective Measure to leverage their Campaign Measurement and Campaign Impact reports. Not only do the reports help us optimise markets and audiences, they also deliver deep insights to advertisers across our platform to ensure the effectiveness of their campaign,” said Ken Chang, commercial director for Asia Pacific at Microsoft Advertising.