Educational publisher picks Globalpark for community project
The educational publisher and awarding body will use the community to drive product development and track purchasing patterns among members.
As well as providing feedback on Pearson’s products, community members will provide Pearson with insight into their institution’s curriculum development.
Beatrice Ramelle-Rigollet, market research manager at Edexcel, said: “Globalpark has helped us revolutionise the the way we communicate with our customers, allowing us to drive product innovation in collaboration with the teaching community. Working with Globalpark has enabled us to gain regular access to our core customers to carry out highly sophisticated and cost-effective research that drives decision-making at Pearson and Edexcel.”
Globalpark UK’s managing director, Alex Wilke (pictured), said the firm was “proud of our small part in helping improve the education and testing community”.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments