NEWS23 November 2023

Edit acquires CustomerKind

M&A News UK

UK – Data marketing business Edit Agency Ltd, part of The Salocin Group, has acquired customer engagement and data strategy company CustomerKind.

L-R Nick Dixon, Founder and Group CEO, The Salocin Group and CEO of Edit Agency Limited; Emma Bleet Managing Partner at Edit; Janet Snedden Founder of CustomerKIND; J Cromack Chief Growth Officer at Edit Agency Limited

CustomerKind was founded by Janet Snedden in 2017, having previously led Amaze One, part of the Kin + Carta group alongside Edit, and Snedden will be joining Edit Agency as part of the acquisition.

CustomerKind will join fellow Salocin Group companies Join the Dots and Wood for Trees at the organisation and will be integrated into Edit’s existing tools and frameworks.

The financial terms have not been disclosed.

Nick Dixon, chief executive at Edit Agency and founder at The Salocin Group, said: “Janet worked alongside many of the team during the Kin + Carta days, so I know she brings a wealth of sector experience which we will all benefit from.

“We’ll also be integrating CustomerKind’s innovative frameworks and tools into Edit Agency’s existing portfolio to bolster our capability and transformational customer relationship management proposition for our clients.”

Snedden added: “I’m really excited to be merging CustomerKind into Edit Agency Ltd and be part of The Salocin Group.

“They are a wonderful team and I am looking forward to leveraging my expertise across the group to build on their outstanding capabilities that span strategy, data and technology.”

(Pictured left to right: Nick Dixon, founder and group CEO at The Salocin Group and CEO at Edit Agency Limited; Emma Bleet, managing partner at Edit; Janet Snedden, founder at CustomerKind; J Cromack, chief growth officer at Edit Agency Limited)