The latest company to sign up to the initiative, eDigitalResearch successfully passed the auditing process and agreed to adhere to the ten key principles of the Fair Data mark to help reassure consumers, businesses and eDigitalResearch clients alike that data and personal information is safe with the digital market research agency.

The Fair Data mark was launched in January this year to help members of the public to easily identify those organisations that collect, use and retain personal data ethically and properly.

Commercial director at eDigitalResearch Derek Eccleston said: “The Fair Data mark enables us to continue to grow both in the UK and oversees – businesses and consumers across the globe can get involved with eDigitalResearch and trust that their information is safe.”