Eccleston (pictured) will be responsible for overseeing the company’s global ambitions, as well as strategic partnerships and professional relationships. He joined eDigitalResearch in 2008 having previously worked at Harris Interactive and as a market research manager for Sony Europe.

His promotion is one of a number throughout the organisation, part of an overhaul designed to help the company prepare for further expansion following continued growth across the business. Others moving positions include
Steve Brockway, who will now oversee the insight team at eDigitalResearch and is promoted to director of research UK; Nada Gillard and Crispin Boon are both promoted to research directors for the retail team and Naomi Crisp, who has been promoted to senior research manager.

Chris Russell, founding director of eDigitalResearch, said: “These promotions will allow us to continue to grow and develop on a global scale, whilst still providing the same leading level of insight and account management that we are now renowned for”.