Ebiquity turns a profit as revenue rises 7% to £18.4m

Growth was driven by the company’s analytics division, which includes its marketing effectiveness and media auditing and consultancy practices.

Revenue there was up 13% to £12.8m, while the platform division – Ebiquity’s advertising and editorial monitoring and ePublisher business - was down 5% due to a softening in the client renewal rate and a slowdown in new sales of the advertising monitoring platform.

The company, formerly known as Thomson Intermedia, generated an operating profit of £1.4m – a “significant turnaround” on the previous year, when it made a loss of £1.1m.

Chief executive Michael Greenlees said the firm was taking steps to build out its international capabilities. “In Spain, we have negotiated an option to buy a 25% interest in Media Value, one of the country’s fastest growing media performance consultancies, now called Billetts Media Value,” said Greenlees. “In Germany, we have invested in Billetts Germany, which is already working with a number of significant local and international clients and is on track to make a significant contribution to our overall group performance in 2010/11.”