NEWS10 June 2011

Ebiquity buys majority stake in Russian media auditing partner

Europe M&A

RUSSIA— Media intelligence firm Ebiquity has bought a majority stake in its Russian media practice partner, The Joined Up Media Company (JUMC), in a deal worth up to £1.2m.

JUMC currently works for Ebiquity across Russia and central and eastern Europe. It has a 50% market share in Russian media auditing and has offices in London and Moscow.

Ebiquity has paid £356,000 upfront for the 50.1% stake in the business, which was founded by Glyn Harper. The deal also gives Ebiquity a majority stake in JUMC’s Russian company, which is a joint venture with The Decision Group, the firm led by former MindShare Russia CEO Vladimir Rass.

Rass, Harper and their teams will all be joining Ebiquity, whose CEO Michael Greenlees (pictured) said: “Russia is an increasingly important market to us and our clients. To acquire a majority stake in a company that is recognised locally as the market leader is a real bonus for Ebiquity.”

Last month Ebiquity acquired reputation analysis and media measurement firm Echo Research in a deal worth up to £10m.