NEWS10 April 2013

EBay Marketplace hires Karu as data and optimisation lead

North America People

US — EBay’s professional sellers service eBay Marketplace has appointed Zoher Karu as its first president of customer optimisation and data.

Karu joins from Sears where he was vice-president of marketing analytics and insight having previously held positions at Mattersight, Zyman Group, Brickstream and McKinsey & Company.

In his new role, Karu aims to leverage eBay’s customer data to drive a more personal and relevant experience across eBay properties.