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NEWS29 March 2011

EBay in $2.4bn deal for marketing services group GSI Commerce

M&A North America

US— Online auction house eBay has agreed a $2.4bn deal to acquire marketing services and ecommerce group GSI Commerce.

GSI offers clients marketing services including database management and segmentation and advertising analytics. Earlier this year the firm acquired ClearSaleing.

EBay president and CEO John Donahoe (pictured) said: “We intend to lead the next generation of commerce innovation. The acquisition of GSI, which offers the most comprehensive integrated suite of online commerce and interactive marketing services available, will significantly strengthen our ability to connect buyers and sellers worldwide.”

The deal is expected to close in the third quarter of this year.