EBay in $2.4bn deal for marketing services group GSI Commerce
GSI offers clients marketing services including database management and segmentation and advertising analytics. Earlier this year the firm acquired ClearSaleing.
EBay president and CEO John Donahoe (pictured) said: “We intend to lead the next generation of commerce innovation. The acquisition of GSI, which offers the most comprehensive integrated suite of online commerce and interactive marketing services available, will significantly strengthen our ability to connect buyers and sellers worldwide.”
The deal is expected to close in the third quarter of this year.
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