The proposed 30,000 member panel will give a cross-section of “the UK’s most active and opinionated consumers covering all age ranges and socio-economic demographics,” EasyInsites said.

Panelists will initially be recruited via invitations to registered users of the site, with other visitors to the site also to be recruited later.

EasyInsites will be providing access to the Review Centre panel with or without other research services, and third party researchers will also be able to access it via the Cint Panel Exchange, either on its own or as part of a blended sample.

Charles Pearson, managing director of EasyInsites, told Research he hopes that the Review Centre’s panel members will also be attractive for qual research projects, as they tend to be highly interested and engaged in particular product categories.

Pearson said he hopes to have the panel up and running by the end of the year.