NEWS24 May 2010

EasyInsites adds GMTV to Cint Panel Exchange


UK— The GMTV Viewback panel run by EasyInsites has been added to the Cint Panel Exchange, which gives third parties access to online panels around the world.

EasyInsites won the contract to operate the panel on behalf of the breakfast television show in December last year, with plans to make it available through the Cint service in spring.

Charles Pearson, the founder of EasyInsites, said the panel now comprises more than 12,000 GMTV viewers who have been “deeply profiled” by their TV viewing habits. Panellists have also been profiled on whether they are primary decision makers or contributors to decisions regarding grocery, automotive, electronics, financial services, housing and holiday/travel products.