EasyInsites adds GMTV to Cint Panel Exchange
EasyInsites won the contract to operate the panel on behalf of the breakfast television show in December last year, with plans to make it available through the Cint service in spring.
Charles Pearson, the founder of EasyInsites, said the panel now comprises more than 12,000 GMTV viewers who have been “deeply profiled” by their TV viewing habits. Panellists have also been profiled on whether they are primary decision makers or contributors to decisions regarding grocery, automotive, electronics, financial services, housing and holiday/travel products.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments