NEWS8 May 2019
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US – Data services business Dynata has formed a strategic partnership with real-time research platform, Glow, to give customers self-service automation.
In joining forces the two companies can offer a combined focus on automated bundling of data, platform and support, to reduce barrier in growing the market for self-service research.
It will use Dynata’s Samplify product to programmatically deliver data streams to Glow’s platform, allowing businesses to collect employee, client and customer feedback in real time.
Tiama Hanson-Drury, executive vice-president of product at Dynata, said: "We are committed to powering the insights of tomorrow. More so than ever before, the ability to obtain insights is an always-on requirement."
Tim Clover, Glow’s CEO, added: "We want not only to simplify self-service research, but to ensure it is of the best quality. Our partnership with Dynata will allow us to do just that."
The companies will continue to collaborate on expanding their joint offerings and explore opportunities in regions beyond APAC.
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